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Aligned Advertising & CommunicationsAdvertising and Marketing in Victoria BCAligned Advertising and Communications is committed to serving YOUR best interest at all times. Creating strategic win-win-win situations for your business, your customers and our Victoria BC Advertising Agency. As a boutique full service advertising agency Aligned is able to offer strategic development solutions, hands-on project management for advertising campaigns and full execution of marketing plans. Owner and Marketing Consultant Don Dobbie offers clients access to his interdisciplinary knowledge of todays best marketing tools to uncover, attract and qualify your most ideal clients. Direct MailWorking closely with Canada Post Aligned Advertising and Communications offers full access and insight into how to strategically use both addressed and un-addressed mail for advertising and marketing. Mailing is a complex marketing tool that has many potentialy costly pitfalls. However, a well thought out and executed mail campaign can yield an incredible return on investment ( ROI ). Learn more about mailing for your business HERE. Social Media MarketingSocial Media is a fantastic marketing medium. Building a strategy that integrates well with all of your other marketing and advertising efforts is important to the successful return of a monetary investment. Beware of "Social Media Experts" that don't practice what they preach or suggest that you radically alter your behavior by committing your valuable time to things you don't already do! At Aligned Advertising and Communications we don't teach Social Media 101, How to Engage on Twitter or How to build a Fan Page for your business. Nor do we engage with your clients on your behalf. Doing so is a waste of your time and money. At Aligned we believe in offering strategies that take advantage of the right tools and the massive amounts of traffic on Social Media websites to gather huge volumes of well qualified leads and traffic for your business. Strategies like this can be achieved with very little (or no) engagement and / or time commitment. You may already be engaging with Social Media, in which case Aligned offers services and strategies that will increase your effectiveness, helping you achieve a tangible profit and reduce your time on task. Internet MarketingMarketing your company on the internet is more than simply having a website that you direct people to via your business card. Your internet marketing should be a cash machine that gathers pre-qualified people from the internet and offers them the right information and reasons they need to become your client. Ideally, internet marketing can do this without you having to do anything except fulfill the order or close the deal. Aligned Advertising and Communications achieves this for you with quality original content, effective search engine optimization and attractive functional websites. Web ContentDon't just let anyone write your website. In fact unless you understand how search engines are currently seeing your website you will not know how to make the changes required to increase your rank. No matter how much traffic you drive at your site or how many links you build - the right volume of original content with the right saturation of keywords is the ONLY way to lay a foundation for a web site. Let Aligned perform a Web Site Assessment and provide you with a 50+ page comprehensive report on how search engines see your current website. The report details recommendations on how to change your website to increase your ranking and challenge the current leaders for your most ideal keywords. The Website Assessment service also includes a consultation with a marketing consultant to explain the recommendations and offer insight on the value of having your website professional written. Local AdvertisingEver wondered where to spend your advertising budget in Victoria BC? As a business owner you take calls from eager sales people wishing to tell you the benefits of the medium that employs them - urging you to maximize your spend with them because they serve "your clients". It sure is hard to believe these "sales people", which is why Aligned is here to consult with you before you make your media buy. You should understand the differences clearly, select only the mediums that serve you and create ads tailored for the market segment that the medium offers. Victoria BC AdvertisingAligned offers you insight into effectiveness and unbiased demographics for; The Times Colonist, The Black Press Newspapers, Monday Magazine, Snap Magazine, Diversity Reporter, Look Out Magazine, Coffee News, Hi-Rise (Elevator) Advertising, Lamar (Bus) Advertising, Boulevard Magazine, Page One Publishing, Coast Billboard Advertising, 'A' Channel TV, Ocean / Jack FM, The Q / Zone FM, CFAX AM, Yellow pages and much more.... Why sit through sales presentations from each medium, when you can have Aligned working for your best interest? Design ServicesStratigic creative design services must first be approached from a marketing standpoint. Not only must your business look good, but it must also be promoting the right message! Aligned has a process for developing original advertising for any medium. The process is based on classic formula and clearly identifies the goal, market segment and emotions we'll use to create writen content and design imagry that will invoke a positive responce from potential customers. Aligned Advertising & CommunicationsAt Aligned Advertising and Communications we utilize both in-house services and highly skilled contractors to achieve results for you. By working closely with those who offer the exact needs of your business, Aligned Advertising and Communications is able to negotiate with vendors from a position of technical understanding and strategic goal setting. This ultimately results in lower costs, a faster / greater return on investment and a better value for you over all - compared to going it alone and making avoidable mistakes. We never forget that it's your business, and that your going to have a roll in how your business is marketed and advertised. By taking an a la carte approach to our business, Aligned is able to fill in the points of your marketing team that may be missing. Becoming a sounding board for your critical thoughts and holding a unique position with your company, delivering complete and unbiased marketing and advertising consultation. We're not afraid to tell you no, and to stand behind it. Further, once you decide on a course of action for your business - Aligned set's the plan into motion. Offering you as much assistance as you need to execute your plan to completion and measure the results. Marketing Consulting in Victoria BCThe information you'll learn with a Basic Assessment could change how you market your business forever! Marketing Consultant Don Dobbie will guide you step by step through the process of returning to the fundamentals. Casting a clear light on how you could re-evaluate your current approach to making marketing decisions for your business.
A basic assessment normally takes an hour, and there will be ample time for questions during and after. By the time your hour is up you'll have a clear understanding of who you should be marketing to and have viable ways on how you will be able to reach your prime market effectively. Basic Assessments are offered with a Money Back Guarantee. If you feel that you did not receive value greater than the fee charged, 100% of your money will be refunded. Advertising in Victoria BCThe Path Of Least Resistance (or POLR) is a driving force in everything we do, especially purchasing. Advertising StrategyFirst, a chemistry lesson... Why chemistry? Because, we need to get right down to the basics. In nature; both electrical current and water people will always follow the path of least resistance. This is critically important information to observe when you make assumptions about human behavior because the human body is made up of %60 water, and the brain's thoughts transmit a measurable electrical charge. (Anatomy & Physiology for Nurses gives a figure of 60% for the proportion of body-weight attributable to water) Advertising ChemistryWhat does this chemistry lesson have to do with advertising? People by natural design will always want to follow the path of least resistance too! People at mass are open to ideas that make life easier and tasks quicker so they can do less work and make more money. Most of the inventions that move civilization forward are geared toward this very methodology. Look at your own life; you can see the long list of choices you've made simply because: it was easier, made life simpler and let you do less to get more. Creating a path of least resistance position in your market is a key element of a successful business and must be considered when you decide on a marketing plan and advertising campaigns. Educating PeoplePeople are creatures of habit. And although people want to have an easier life, changing a habit is a hassle. Case in point: Geico Car Insurance Geico offers an "easier experience" where you don't have to leave your home to buy car insurance. This model clearly offers their customers time saving service and their marketing scheme offers *up to 15% off your car insurance. However with all of the POLR working for them in their advertising, are they dominating the car insurance market? No, in fact they have less then 8% of the market share although they spend millions upon millions educating people (on how they can save time and money) with their advertising campaign. Don't try to educate your market unless you have millions to spend. Educating the market is a long and costly affair. It's a gamble that should not be lightly undertaken by a small business. Educational advertising and marketing is a polar opposite to POLR marketing! Good AdvertisingWhen you make good decisions about how you'll bring your products to market, ask these tough questions.
The last question is a REAL tough one. This is where POLR becomes your best advantage or your toughest stumbling block. If the answer is NO to any one of those questions, your marketing wont give you the results you want. If the answer is YES to all three, you've got the recipe for success! What if:
Would you agree that this is what you want for yor business? Advertising Agency in Victoria BCSuccess in marketing and advertising comes from crafting an attractive offer along with proper use of benefit statements, emotional statements, effective copy writing and attractive visual elements. This coupled with exact targeting, media selection and consistency are all critical to forming an advertising campaign that will trigger a path of least resistance response from customers and generate a return on investment. Advertising campaignAligned Advertising & Communications has all the tools you need to design, target and implement a complete advertising campaign for any business or product line. Learn more by setting an appointment for a basic assessment to see if the solutions offered by Aligned Advertising and Communications are right for your business. Aligned Advertising and CommunicationsAligned Advertising and Communications offers a full range of creative solutions tailored to your needs, our focus is on effectively utilizing multiple media’s that reach those most likely to buy your products. Aligned Advertising Solutions are selected based on the potential for a high return on investment, manageability, track-ability and value.
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